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Known as the sneaker that created the sneaker industry, the Air Jordan 1 was designed in 1984 by Nike creative director, Peter Moore, exclusively for world famous Chicago Bulls basketball player, Michael Jordan. It was then released to the public a year later in 1985.
Air Jordan 1’s designer, Peter Moore, was tasked by Nike with revolutionizing the conventional style of basketball shoes, and competing with the then top brand, Adidas. Inspired by Michael Jordan’s supernatural aerial ability on the basketball court, Moore sketched out the famous “Ball-and-Wings” logo on a napkin during a flight from Portland to Chicago.
Michael Jordan wore the Air Jordan 1 during the 1985 NBA season. The sneakers were initially banned for violating shoe color rules, but Jordan continued to wear them anyway, being fined $5,000 per game. Jordan’s brash flaunting of the rules created plenty of buzz around the new model, and the season was a breakthrough for Jordan who established himself as one of bright young stars of the NBA.
While the Air Jordan 1 was similar in style to other Nike sneakers released in the 80’s including Air Force 1, Terminator and Dunk, it became a unique revelation in its own right for its simple color combination which has since gone on to define and influence generations of basketball shoes. Its full leather uppers and rubber insole and outsole add weight to the Air Jordan 1, but also provide the model with strength and durability. It’s features like these that have seen the Air Jordan 1 become used not only by renowned basketball players such as Ben Simmons and Michael Jordan himself, but also a number of famous skateboarders including the legendary Tony Hawks.
Air Jordan 1 sparked a huge range of Air Jordan models, most recently the Air Jordan XXX1, which was released in July, 2016. The range has not only created waves in the sporting world, but has also gone on to become an iconic fashion symbol. The model is worn by a host of top celebrities including Eminem, Drake and Spike Lee.