Maybe you’ve never heard of Saucony, or maybe you're already a fan. But in any case, the advantages of this exceptional brand won’t leave you indifferent. Saucony is actually one of the oldest sneaker brands in the world, and the label is as original as it is innovative, placing customer satisfaction at the center of its priorities.
Creation of Saucony
Saucony is a company that was founded in 1898 in Pennsylvania, USA. This is one of the oldest brands of sneakers in the world. Its name comes from the brook from which the group's first factory, Saucony Creek, was installed, which will also inspire the logo that embodies the sketch of this watercourse.
Highs and lows
The history of this brand is atypical, it owes its success to the success of another company. In 1910, Cobbler Abraham Hyde, a Russian immigrant, founded the Massachusetts-based clothing and sportswear company Hyde Athletic Industries. The success will be dazzling, the brand will equip great athletes of the time while Saucony will see its growth decline, eventually being bought by Hyde Athletic Industries.
Saucony the rebound
In 1960, Hyde Athletic Industries acquired Saucony and made it one of the group's subsidiaries. Over the next few years, Saucony will be given financial means to grow. This effort will prove particularly rewarding, indeed Saucony will very quickly become the most successful brand of the group to such a point that the name Hyde Athletic Industries will be definitively left out and it will be renamed Saucony.
Saucony, the professional athlete’s choice
Saucony has always worked to develop the best sports shoes for every athlete, amateur or professional, to help them achieve record-breaking performances. This is why the company has always invested a large part of its profits in research and development, to design ever more exceptional equipment. An important investment, for example, goes into the design of lightweight shoes. The brand works to lighten the load of their shoes as much as possible while still maintaining an irreproachable quality. Saucony is one of the only sports brands in the world to create sneakers weighing less than 250 grams, demonstrated in the Saucony Jazz 91.
To ensure every athlete’s satisfaction, Saucony figured out how to advance intelligently and take into account the expectations of their consumers. Some clients require lightweight shoes and others need sturdy sneakers to perform more specific activities like trail running. The company thus diversified its activity by developing models that are very different from one another, but nevertheless retain the same advantages, namely robustness and lightness. Today, Saucony is one of the most fashionable brands of trail running shoes, and thanks to their efforts, the company has proven that clunky, heavy boots of the past are no longer necessary for hiking. In short, Saucony knows how to face challenges that are deemed impossible, and this is one of the reasons for its unwavering success.
The advantages of Saucony
By choosing to wear Saucony sneakers, you’re opening yourself up to a world of benefits, all of which make for a unique shopping experience. Just so you know exactly what to expect when choosing this brand, we want to list out the advantages one by one below. So, in a few moments, this brand of sneakers will no longer be a secret to you.
Durability: First off, as we’ve gone over in this article, Saucony is a brand of sneakers well-known for developing products of the utmost quality. As one can see in the Saucony Shadow Series, the shoes developed by the brand are designed to survive years of intensive use without showing any sign of wear and tear. Whether you're looking for sneakers to wear everyday or specialized sneakers designed specifically for your sport, your satisfaction is guaranteed, especially since the quality of the product will no doubt justify your investment.
Lightness: A great innovation from the brand is the incredibly lightness of their sneakers, ensuring optimal comfort, as we will see below, and exceptional resistance. This lightness will allow you to feel much more comfortable on a daily basis, and it will also help you conserve your energy while practicing, ensuring results identical to those you might get with traditional sneakers.
Comfort: Even though they are lightweight, Saucony sneakers still offer unparalleled comfort thanks to the high quality materials they are designed with. Moreover, due to the brand’s inventions like the Everun or Isofit technology, your feet are perfectly stable inside of your shoes and even sensitive points such as ankles are optimally protected.
Style: One of the other numerous advantages of Saucony is ultra stylish shoes. The American brand has achieved the difficult challenge of combining style and efficiency, a feat which few streetwear brands can brag about. Whether you're a sports enthusiast or a couch potato, in any case, you're guaranteed to look good in your Saucony sneakers.
Price: Finally, the last advantage offered by the brand but certainly not the least, is the price of Saucony sneakers. Compared to other brands, Saucony has really interesting price propositions. Whatever budget you have to spend, and whatever model you're dreaming of, you're sure to find happiness without having to dig into your savings. Here at Feetzi, we want to make sure you have access to Saucony sales as soon as they take place in order to get the best price possible.
Saucony in short
Now you know the Saucony brand, its history and its advantages. As you can see, its current success is not the result of luck but rather the result of over a century of hard work. Although it is one of the oldest sneaker brands in the world, it is still one of the most modern. To sum up, you will not regret your choice with Saucony, since these fashionable sneakers that will be a great asset to your personal style while also ensuring successful athletic performances.