Whether you’re an amateur or professional athlete or simply a fashion and sneaker lover, you obviously know the Reebok brand whose reputation for excellence has been around for decades. The brand has made it’s mark on sports history by developing several emblematic products and it should be noted that despite being in business for many decades, the brand has never lost its notoriety.
The origin of Reebok
Reebok is one of the oldest sports equipment manufacturers since its creation dates back to 1895. At the time, founder Joseph William Foster had the revolutionary idea to create spiked sports shoes to help athletes better adhere to the running surface. The company's success has been dazzling since each year, tens of thousands of pairs of shoes are sold worldwide.
The real consecration will come in 1924 when Reebok will equip the athletes participating in the Summer Olympics in Paris. Soon, the brand will position itself as the leader in its field. During the first years of its existence, the company will be named JW Foster and Sons, until the grandchildren of the founder decided in 1958 to rename it Reebok in reference to a South African antelope named Rhebok. Afrikaans.
Birth of a giant
Reebok decided in 1979 to make a smashing entry into the American market by offering running shoes for only $ 60. In 1982, Reebok will also be the first brand to offer a model exclusively for women.Reebok is now a subsidiary of adidas, however, it still retains its independence, which allows it to be able to innovate by combining its know-how with that of Adidas.
Reebok, the athlete’s choice
Reebok has always worked with professional athletes to perfect their products and maximally optimize the athlete’s performance. However, it was only in the 1990s when the brand began to sponsor well-known athletes. Among them, none other than the basketball player Shaquille O'Neal, the tennis players Amélie Mauresmo and Venus Williams, the swimmer Laure Manaudou and even the soccer player Thierry Henry, who would grant the company bragging rights on the perfection of their products . The brand is present in many athletic sectors ranging from soccer to ice hockey, from track and field to martial arts, just to name a few. But the reason Reebok is considered a point of reference for athletes is because it develops very specific products for each sport, which few brands are capable of doing, even today.
Technology and innovation at Reebok
As mentioned earlier, Reebok has been a highly innovative company since the early years of its existence, contributing largely to its success. Just so you know exactly what to expect, below you’ll find our presentation on some of the most striking Reebok innovations.
Reebok ActivChill technology allows all athletes to wear both light and comfortable clothing while reducing sweat and therefore the feeling of humidity. To achieve this, the brand developed a micro-aerated fabric capable of evacuating body heat while permitting refreshing outside air to come in. In the same vain of adidas ClimaCool or Puma’s DryCell technology, this technology has revolutionized athletic attire, making it possible to feel perfectly at ease throughout high intensity trainings.
The sneaker-specific technology EasyTone is impressive since it has not one but two main advantages (and zero disadvantages). It is an insole equipped with pads that provide athletes a reactive rebound and impeccable cushioning. EasyTone sneakers are thus perfectly comfortable, but the second advantage is even more amazing. Thanks to these pads, your body muscles are more intelligently solicited, therefore reinforcing your muscular tonicity. So you are actually sculpting your silhouette while you move, and as of today, only Reebok can offer you these magical sneakers.
Flex, another Reebok sneaker-specific technology, is a one-of-a-kind insole because it is not a solid structure. It is devised of several unconnected square and rectangular parts which allow you to benefit from an optimal cushioning as well as an exceptional rebound while letting you enjoy a natural comfort, as ergonomic as running barefoot.
The advantages of Reebok
As you can see, Reebok is one of the world’s most established sports equipment manufacturers. Their success is obviously the result of several decades of hard work devoted to revolutionizing athletic performance, but it is also due to the fact that the company aims to offer you an unforgettable shopping experience. Below, we wanted to show you some of the breathtaking advantages that you will benefit from by choosing Reebok.
Comfort: First of all, due to the different technological innovations that we touched on in this article, Reebok is one of the only streetwear brands capable of offering you exceptional comfort no matter which sport you practice. By choosing Reebok shoes or clothing, you’re sure to feel perfectly in tune with your body and thus more capable of optimizing your athletic abilities.
Performance: Reebok is so appreciated by professional athletes because it is able to meet the diverse needs that all the different sports require. Thanks to its many innovations but also to the fact that it develops specific products for every sport, Reebok is sure to go above and beyond in helping you meet your athletic goals.
Choice: Athletic or not, you will always find Reebok sneakers perfectly suited to your needs. Far from being exclusively devoted to the sports world, the brand is also very active in designing elegant and modern products. By choosing Reebok, you will have access to a wide range of sneakers and clothing that will highlight your style, however you define it.
Price: Last but not least, this final Reebok advantage concerns your wallet. Fortunately, it won’t be necessary for you to tap into your savings to buy your next pair of Reebok sneakers, thanks to the brand’s historical assurance that their collections remain affordable in spite of their high quality and technical nature.
Reebok in short
To sum up, the Reebok brand has made it their objective to satisfy each of their customers. This is why they aim to be as innovative as possible while guaranteeing low prices. By choosing Reebok, you’re in for an exceptional shopping experience that will make you fall even more in love with sports and will also optimize your physical game.