Puma is one of the most popular sneaker brands on the planet, for many reasons. In addition to offering high-quality products, the brand is constantly designing new collections of trendy sneakers that help you look your best. But as you will learn in this presentation, Puma is also a favorite brand of athletes because the company knows how to combine comfort with technicality better than anyone, allowing for breaktaking performance achievements.
Creation of Puma
The story of Puma begins in 1924 when Adolf and Rudolf Dassler decide to create their sports shoe company Gebrüder Dassler Schuhfabrik. The success is at the rendezvous and the products of the brand snapped up. The Second World War will have a decisive impact on this business. Because of their political differences, Adolf and Rudolf decide to end their collaboration. Adolf Dassler will create adidas and Rudolf Puma.
If the end of this fraternity was harmful, it was also beneficial for the two brands that have placed themselves as the best brands of sneakers worldwide. Puma will be less successful than the three-band brand, although its sales are good. It was not until the 50s that the brand will talk about it by signing sponsorship contracts with top athletes of the time.
A popular brand
Among the athletes, it is especially the players of the Brazilian football team who will participate in the highlighting of the brand since they will win the same year the World Cup taking place in Sweden. Many top athletes who will be equipped with Puma sneakers such as Pelé, Maradona, Johan Cruyff or Usain Bolt. Celebrities will collaborate on the creation of models such as singer Rihanna with the Puma Fenty range.
Puma, the athlete’s favorite brand
Puma is a brand that equips just as many amateur as professional athletes throughout the world, and the reason for this is due to the highly technical nature of each product model. The brand is indeed very innovative and it’s objective is to do everything in its power to satisfy their customers. This is why it has a very large research and development center based in Germany, where dozens of researchers are working daily to imagine the creations of tomorrow. Puma is also known for being a brand that can create both light and comfortable sneakers, maximizing the chances of each athlete to surpass his or her efforts. As you will see below, the brand has made a huge impact on the history of sneakers thanks to some inventions that will surely spark your interest.
Technology and innovation at Puma
Puma has had to work twice as hard to compete with prestigious brands such as Nike or Adidas. This is why the company has worked with well-known athletes whose expectations were particularly demanding, with the goal of constantly evolving their techniques. Thanks to this hard work, Puma has been able to develop a number of unique technological breakthroughs which led to its reputation as one of the most innovative sneaker brands in business. To give you an idea of the label’s advantages, below we’ll talk about some of their technological feats.
One of the most important parts of a sneakers, in addition to the sole or the covering, is of course the laces. For both style and performance, lacing has to be studied rigorously, although the possibilities offered by many brands are unfortunately pretty limited. But with the Puma Netfit technology, you have an infinite number of possible lacing styles. So no matter your needs or your anatomy, you will be able to find the style that suits you the most. Apart from being really practical, this innovation has the advantage of being particularly ingenious, and there is no doubt that after trying it, it will be impossible for you to go back to a traditional lacing system.
The Puma Ignite technology, which shares a name with one of the brand’s sneaker models, was developed runners. Concretely, this innovation is based on a semi-firm foam insole which offers many advantages including comfort of course, rebound and cushioning, as well as responsiveness. Puma Ignite is a technology that many companies have tried to copy without success.
The Puma DryCell technology focuses on the fabric developed for sportswear by the feline brand. This invention permits the fabric to effectively evacuate heat emitted by the skin,while simultaneously allowing external air to enter. Sweating is thus less intense, and skin problems that come from friction between the fabric and the skin are rendered virtually non-existent.
The advantages of Puma
We mentioned early that Puma is a leading brand for sneakers and sportswear that provides you with many everyday benefits. We decided to list them one by one so that you know exactly who you are dealing with. And as you’ll have the pleasure of noting, very few brands are able to provide you with as many benefits.
Performance: Of course, Puma is a performance-oriented brand. And whatever the model of sneakers you choose, you are guaranteed to benefit from all the know-how of the brand, constantly working to make exceptional products just for you. Whether you are a professional athlete or you are looking for Puma sneakers simply to go with your favorite outfit, the lightness and comfort of Puma shoes are sure to exceed your expectations.
Style: Puma’s other main objective is to design ultra-trendy sneakers. Whatever your taste, style or budget, you will always find elegant sneakers to compliment your style.
Price: Finally, despite the fact that Puma products are the result of many innovations and boast a breathtaking quality, the prices still remain perfectly affordable. So you don’t need to break your piggy bank to buy yourself Puma sneakers. At Feetzi, we want to help you save more and keep you up to date on all the best Puma deals.
Puma in short
As you can see, Puma is a brand unlike any other, putting customer satisfaction first. The company is constantly working to design ever more more sophisticated sneakers, with comfort and athletic performance at the top of its priorities. Puma is a brand that has equipped many professional athletes for decades. The brand is attentive to its consumers and works to provide solutions for everyone’s needs. In short, Puma is the perfect choice to fully take advantage of everyday life.