Puma is one of the most popular sneaker brands on the planet, for many reasons. In addition to offering high-quality products, the brand is constantly designing new collections of trendy sneakers that help you look your best. But as you will learn in this presentation, Puma is also a favorite brand of athletes because the company knows how to combine comfort with technicality better than anyone, allowing for breaktaking performance achievements.
The story of Puma begins in 1924 when Adolf and Rudolf Dassler decide to create their sports shoe company Gebrüder Dassler Schuhfabrik. The success is at the rendezvous and the products of the brand snapped up. The Second World War will have a decisive impact on this business. Because of their political differences, Adolf and Rudolf decide to end their collaboration. Adolf Dassler will create adidas and Rudolf Puma.
If the end of this fraternity was harmful, it was also beneficial for the two brands that have placed themselves as the best brands of sneakers worldwide. Puma will be less successful than the three-band brand, although its sales are good. It was not until the 50s that the brand will talk about it by signing sponsorship contracts with top athletes of the time.
Among the athletes, it is especially the players of the Brazilian football team who will participate in the highlighting of the brand since they will win the same year the World Cup taking place in Sweden. Many top athletes who will be equipped with Puma sneakers such as Pelé, Maradona, Johan Cruyff or Usain Bolt. Celebrities will collaborate on the creation of models such as singer Rihanna with the Puma Fenty range.