Whether or not you follow what’s happening in the sneaker world, we’re sure you didn’t miss the news of New Balance’s incredible comeback in 2010. Indeed, the label has an eventful history, which we’ll talk more about soon, but today it has grown into one of the most fashionable brands in the sneaker business. Luck was not the reason for this exceptional rebound, but rather decades of hard work, the result of which today guarantee you an exceptional product which will likely leave you speechless.
Birth of New Balance
New Balance was founded in 1906 in Boston, USA by William J. Riley, an English immigrant. Originally, the brand produced exclusively arch supports. She worked to optimize the comfort of the feet, the brand was more dedicated to work in the medical field than in the clothing sector. New Balance will only focus on the development of arch support to become a leader in this field..
From medical to basketball
At the end of the 50s the brand will take the risk of diversifying. For this, it will take advantage of the renewed interest of consumers for the sport and will therefore decide to launch his first shoes. And it is in 1961 that New Balance will make a sensational debut in the field of basketball by presenting its famous Trackster, the first shoe in the world to offer several different widths and a corrugated sole..
In 1972, New Balance changes ownership since the group is bought by Jim Davis. This one will decide to focus the activity of the company only on the development of running shoes. The year 1973 will be unforgettable for the brand since during the New York marathon almost all participants wore New Balance sneakers even though no sponsorship contract had been concluded by the brand..
New Balance, the perfect combination of style and performance
New Balance is incredibly loved by consumers, and the reason for this is because the brand is able to offer advantages that not many other companies can brag about. Thanks to the company’s experience spanning over several decades designing orthopedic accessories, the brand knows better than anyone how to make people feel comfortable. And it’s precisely this experience that gives New Balance a leg up on competitors. New Balance is not only about designing beautiful sneakers made from quality materials. It also works everyday to lighten the weight of its products as much as possible to guarantee a breathtaking comfort. Whether you’re looking for sneakers to highlight your style, or to practice your favorite sport, you’re sure to find everything you need at New Balance, the company that is dedicated to bringing unique solutions to every customer.
Technology and innovation at New Balance
New Balance has come to a point where it is regarded as one of the best brands of sports shoes in the world, and this success is mostly due to its research and development efforts. The brand has always placed innovation at the center of its priorities in order to go beyond the expectations of their customers. We have selected some of the most important innovations of the brand to present to you.
This New Balance invention is always followed by the letter N and a number corresponding to different versions. Depending on the model, you can benefit from N1 or N2 cushioning technology, and so on. Concretely, it’s a concept based on the insole of the shoe, and thanks to this insole, you benefit from a rebound allowing you to optimize your stride without wasting any extra physical energy. Moreover, always concerned about reducing the weight of shoes, these soles are so light because they were created from the alloys of top-secret company materials.
New Balance T-Beam
This innovation would never have existed without New Balance. The T-Beam technology is a mid-foot insert that allows a natural twist of the foot while ensuring an irreproachable stability. So whether running on flat or steep terrain, you will feel perfectly at ease, allowing you to concentrate solely on your physical performance.
New Balance Fantom Fit
Finally, the Fantom Fit technology is made for the shoe’s outer surrounding. The footwear was created to be positioned closer to the foot, without squeezing the foot either. Moreover, the top of the shoe is designed to be ultra-light, and for this, New Balance made the decision to use heat-sealing, which requires less raw material while still ensuring durability.
The advantages of New Balance
As we mentioned earlier, New Balance became really popular in 2010. And their popularity continues to grow because their customers love all of the advantages that come with the shoe. To fill you in on these benefits, we’ve listed out all of the elements that give New Balance the right to say loud and clear that they are the most customer-oriented sneaker company in business.
Quality: Above all, New Balance is a brand that makes quality a priority. They ensure this by rigorously selecting their material. Also, the brand uses a powerful manufacturing process that allows them to closely survey the fabrication of their products, in order to guarantee perfection.
Performance: New Balance is so popular amongst athletes because the brand has proven trustworthy in optimizing sports performance. Today, New Balance uses professional athletes to envision the products of tomorrow, and to make sure that future models are always responding to the ever-increasing needs of their consumers.
Comfort: Because of their past in orthopedics, the New Balance sneaker brand knows better than anybody that one of the most important criteria in shoes is comfort. This is why the company invests so heavily in comfort innovation. And one has to admit, New Balance sneakers are probably the most comfortable shoes on the market right now.
New Balance in short
As you can see, New Balance is far from being a brand like the others, not only because of its past but also because of its breathtaking professionalism. As one of the most fashionable sneakers today, they rely heavily on customer satisfaction. To keep customers happy, the brand is attentive to the needs of every athlete, every sport, and every level. New Balance’s goal is to create a collection of sneakers sufficiently wide that every consumer finds what they’re looking for. And the brand is successful because it’s pretty much impossible to find New Balance sneakers that don’t live up to our expectations.