Converse is a brand that was founded in 1908 by Marquis Mills Converse in Massachusetts in the United States. Originally, the sign was called Converse Rubber Shoe Company. When he created the company, Marquis Mills wanted to make a shoe with a non-slip rubber sole. If this principle is very common today it was revolutionary, and that is why the success of Converse was fast.
In 1917, Converse launched the All Star model, a basketball shoe whose sales will take a few years to take off. This increase in sales will be due in particular to the hiring of Chuck Taylor basketball player in 1921 which will give a brand new look. Converse decided in 1932 to print the name of Chuck Taylor on the pellet with a blue star present at ankle, this tribute will give birth to the famous Converse Chuck Taylor All Star.
Converse will enjoy such a reputation that it will become in 1984 the main sponsor of the Olympic Games, it also partners with several stars of the moment including Magic Johnson. Of course, other stars have participated in the success of Converse. Indeed, Elvis Presley wore models of the sign at these concerts, just like Mick Jagger who even married in Converse All Star. Since 2003, Converse has belonged to the Nike group, which bought it out of financial difficulties in the early 2000s.