Today, there are legions of sneaker brands, and each has their own specific personality. However, certain brands have better reputations than others. This rings especially true for the brand Asics, which we’re sure you’ve heard of before. As one of the most internationally appreciated sports equipment manufacturers, it’s no question why numerous sports clubs, both amateur and professional, choose this brand to supply their equipment, clothing, and shoes.
Creation of Asics
Originally from Japan, Asics was created in 1949 by Kihachiro Onitsuka, a young shoemaker who wanted to develop basketball shoes. Two years later, the first success will be at the rendezvous, the pair of sneakers Onitsuka Tiger will sell several thousand copies in a few months. The name Asics comes from the contraction of the Latin expression, Anima Sana In Corpore Sano, which literally means a healthy mind in a healthy body.
Asics and Japan
Building on this first success, the brand continued its efforts and focused on improving the existing one. That's why the Onitsuka Tiger shoe has been extensively retouched to be considered perfect. This latest version will be worn by Japan's women's volleyball team at the Tokyo Olympics in 1964.
Asics resolutely sport
Then, it is the 70's that will really come to mark the history of the brand. During this decade, Asics will make the decision to interfere a little more in the sports world by forming partnership contracts with many sportsmen very popular at the time. This will be the case, for example, with Derek Clayton, the first marathon runner in history to drop below two hours and ten minutes at the Fukuoka marathon.
Asics, a versatile brand in tune with every athlete
The Asics brand today has a worldwide reputation of excellence, and the reason for this is due to their incessant work effort dating back to the company’s origin. Far from simply wanting to create fashionable sneakers, or elegant clothing, the brand first and foremost wanted to bring clear solutions to the needs of every athlete. This is why the brand is so attentive to each of their customers. Thanks to different customer suggestions and as well as precise studies of the physiological needs of athletes, the brand pushed their research and development team with the goal of innovating ahead of its time. This method proved to be quite successful. Despite the fact that in the beginning Asics sneakers weren’t very beautiful, they maintained a consistently high sales record. And fortunately with the arrival of the new CEO, the brand continued to make technically advanced shoes but also incorporated beauty into the top priorities of their creation process.
Technology and innovation at Asics
Asics has the reputation of being a highly innovative sneaker brand. It would be hard to deny this, being that every year Asics releases new technological developments. Below, we’d like to present a few of these innovations so you can see for yourself just how devoted Asics is to creating the best equipment possible for athletes.
Asics 3M Reflective : In partnership with the well known company 3M, present in several different domains such as stationery, housekeeping, and even DIY handywork, Asics 3M Reflective is essentially a reflective coating technology surrounding Asics sneakers, and even Asics clothing, in order to increase the safety of athletes while training.
Asics California Slip Lasting: The Asics California Slip Lasting technology is more complex, because the upper part of the shoe is sewn around an EVA panel (ethylene-vinyl acetate) or in canvas that is attached to the intermediary sole, in order to augment the comfort and stability of brand’s shoes.
Asics Gel RearFoot/ ForeBoot: This last technology is probably the most well-known of the brand, because it is used in emblematic sneaker models such as Asics Gel-Lyte III. It is a process in which the shock wave from the cushioning is transformed into positive energy, creating optimal bounce and allowing every athlete to increase the power of his or her stride without any additional effort.
The advantages of Asics
The Asics company is on a roll, and serves the needs of numerous professional athletes around the world. By choosing Asics, your satisfaction is guaranteed, and after trying out Asics sneakers, you might never want to wear another brand again. Just so you know exactly what to expect with Asics sneakers, we’ve outlined below some of the advantages of the brand, whatever the model or product may be.
Comfort: From the first model in 1951 up until the latest collection of sneakers, Asics has always made comfortable shoes a priority. The label is well-known for this, and many consumers reckon that no other brand can compare to the comfort of Asics sneakers. To put it simply, whichever sport you practice, you can be sure you’ll be practicing in particularly comfortable shoes.
Performance: History has proven to us that Asics invests strongly in the success of athletes. With an ongoing goal of improving athletic performance, the company has grown into an exceptionally innovative brand. And of course, it doesn’t hurt their reputation that hundreds of professional athletes choose Asics for their sports equipment needs.
Price: Last but certainly not least is the price of Asics sneakers. Even though every model is a highly technical creation with a durability that would take your breath away, the prices stay quite moderate, offering everyone the possibility to equip themselves correctly without breaking the bank.
Asics in short
Asics is an exceptionally unique brand, for several reasons. First of all, because of their value for rigour and precision, the company will only accept to sell what is absolutely best for the customer. So even if a product took months to develop and cost an enormous amount of money, Asics would prefer to abandon the project before releasing something that wasn’t completely irreproachable, or would risk disappointing the customer. Also, despite the high level technical nature of every Asics product, the prices are affordable. This is why the brand is considered to have one of the most exceptional price/quality ratios. Here at Feetzi, we’re here to help you out with your budget, and we’d like to offer you the best deals on Asics shoes so you can save (more than you would think!) when buying Asics sneakers.