adidas is one of the most known and loved sportswear manufacturers in the world. And for good reason! It has created numerous emblematic models, like the adidas Superstar sneaker. The force of adidas comes from the brand’s limitless innovations, thus giving every consumer a chance to find their perfect shoe.
The genesis of adidas
Founded in 1949 in Germany at Herzogenaurach adidas comes from the contraction of the name and surname of the founder Adolf Dassler, nicknamed Adi Dassler. The founder and his brother founded in 1924 a first company named Schuhfabrik Gebrueder Dassler. With sales at the rendezvous for several years, it was not until 1936 that the brand experienced a real boom thanks to an unexpected event, the Olympic Games.
During the Berlin Olympics, Jesse Owens, an American athlete, won four gold medals with branded sneakers. The notoriety of the sign exploded. During the Second World War, the company will experience some difficulties since it will be the women of the Dassler brothers who will become co-owners of the brand, their husbands being engaged in the conflict of the time.
When they returned in 1945, the two brothers could not get along because of their very different political opinions and their fraternity collapsed. The decision is then made to divide the company into two different entities. On the one hand, Adolf Dassler will give it the name of adidas AG and Rudolf Dassler will choose Puma as one of its current competitors. Adidas, also known as the "three-band brand", is now easily recognizable thanks to its three parallel bands.
Adidas, the sporting goods manufacturer that caters to your performance
Today, adidas products are worn by all kinds of people, from professional athletes to fashionable couch potatoes. Why, you may ask? The brand has developed models of shoes and clothing for everybody. Although certain products are designed for athletic performance, others are conceived for the comfort of the general public, like in the case of adidas ZX Flux Series, for example. The company mainly designs sports products, but it very cleverly added adidas polos, adidas jeans, and even adidas coats to their collection. Even though these products are not literally sportswear, it’s important to keep in mind that they are designed by the same team of sportswear experts, and with the same level of craftsmanship, meaning that you get the benefits of high quality, durability, and elegance, all at once.
Technology and innovation at adidas
Adidas reputation as a successful international sportwear brand is notably due to their commitment to innovation, allowing the brand to put out increasingly exceptional products. There is even an Adidas Innovation Day, which takes place once per year, and was created so the brand could present their research to the general public. Below, we’ve outlined some of the most noteworthy innovations from the three stripe brand. And as you can see, these ones are especially impressive.
Adidas Boost technology is focused on performance, specifically targeting runners who need reliable, durable, and comfortable equipment. Boost sneakers offer a structure that adjust in the middle of the foot for optimal support. The fundamental concept of the shoe is to guarantee flawless comfort, no matter what type of surface you’re running on. To put it simply, an adidas Boost sneaker represents the best of what there is right now [an image for example of the Superstar with a Boost insole].
The technology of Primeknit is exclusive to adidas and can offer your feet unmatched comfort. The fact that it’s woven from very fine thread endows the shoe with a lightness that will take your breath away. Concretely, the Primeknit is so fine that it could be thought of as a slipper, or even second skin. From now on, you’ll be able to move naturally without lugging around the excessive weight of your shoes. Additionally, this innovation limits perspiration by efficiently evacuating hot air. To give you an example, the magnificent NMD R1 Primeknit is equipped with this innovation, and once you’ve experienced it’s comfort you’ll surely be convinced .
If there’s one truly popular technology in the sports domain, it’s without a doubt the adidas ClimaCool built into several sportswear and sneaker collections from the three stripe brand. This technology is simple on paper but was the subject of numerous years of research, because in reality it’s extremely complex and difficult to put in place. It is based on the principle that clothing must be able to let in cold air and let out hot air, guaranteeing each athlete his or her optimal comfort throughout their physical activities. It’s now quite frequent to find products like shorts, underwear and tee-shirts equipped with adidas ClimaCool technology.
Advantages offered by adidas
Of course, by choosing adidas for your sporting goods needs like sneakers, clothes or accessories, you are guaranteed to benefit from the best in the biz. But just so you know exactly what you’re getting into, we’d like to unveil all the benefits you will enjoy thanks to adidas. So, in a few seconds, the shadows of ignorance will disappear, and odds are you’ll quickly want to get your hands on some adidas products.
Professionalism: Above all else, adidas is an enterprise endowed with numerous years of experience. In the past few years we’ve seen the company rise up to one of the highest performing ventures in the sports equipment sector. The company is constantly innovating to ensure their customers receive only the best, so satisfaction is practically guaranteed. In regard to all products, whether it be adidas sneakers, accessories, or clothing, a careful attention is paid to each model with the intention that the customer will never regret his or her choice. The products are often recipients of one or even several patents, which goes to show that the numerous qualities of the three stripe brand cannot be found elsewhere.
Durability: As we’ve talked about before, adidas is a brand that develops products for both sports amateurs as well as highly skilled athletes. This is why every product is made with a breathtaking quality. In addition to comfort, which we’ll talk more about below, adidas products are made with an irreproachable durability. They are designed to endure years of intensive use, making them a great investment.
Style: Undeniably, adidas designs their products to be as elegant and contemporary as possible. This is why numerous designers support the brand. Frequently the brand partners with celebrated designers, such as Jeremy Scott and Yohji Yamamoto. Without a doubt, adidas makes sure that you’re always on your fashion A game.
Comfort: No matter the product you choose, whether it be adidas Stan Smith, adidas Ultra Boost or adidas Gazelle, you’re sure to enjoy a breathtaking comfort. The German brand is particularly rigorous when it comes to comfort, and they demand that their products measure up to all of their customers needs. Whether you’re looking for adidas sneakers to wear everyday, or specifically for sports activities, you can always count on comfortable shoes. The unique comfort is made possible by adidas patent-protected innovations. So be warned, after you’ve tried adidas sneakers, you’ll never want to wear another brand again.
Choice : So, how does this brand manage to be so internationally popular? Because the collections are infinite. Whatever your style, whatever your sport, or whatever your budget, the model of your dreams exist. There are thousands of products available. Your only problem will be choosing one. The brand keeps you in style thanks to its never-ending stream of new collections.
The price: It’s a common misconception to think that buying sneakers from this brand requires emptying your wallet. With adidas, it’s just not true. There are models for all of your needs, for all of your budget restraints, that still adhere to the high standards of the company’s designers. Quite frankly, this brand has one of the best price/quality ratios, which makes for a very happy customer!
Adidas in short
To sum up, the three stripe brand is one of the most dynamic in the industry. By choosing this label for your fashion and athletic needs, the choices of products and quality will leave you speechless. The brand is consistently working to improve, despite the fact that they’re already extremely successful. Adidas doesn’t rest on it’s laurels, on the contrary, it takes advantage of its success to continue innovating and putting out extraordinary pieces.
If you’re a lover of stylish and comfortable sneakersyou’ve found the brand that will best meet your standard of satisfaction. And despite the common misconception, buying adidas sneakers doesn’t necessarily mean spending a fortune. Just the opposite, it’s easy to find models with a great price/quality ratio, sometimes even as low as ten bucks.
Here at Feetzi, we’d like to keep you up to date on all the latest collections from the brand. If you visit us regularly, you’ll be freely and frankly informed on all the new products from adidas, the full range of models and even future items that haven’t even hit the market.